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Thursday, 14 March 2013

Who's been losing support since Ontario's 2007 election?

What exactly happened in Ontario's 2011 election? How did we go from a Liberal majority to a "major minority?" To find out, we took another look at our Ontario clusters, this time checking out who each cluster supported in 2007, which we added to our analysis from the other day. Then we added our signature, 4am-style commentary to the whole shebang.

Tuesday, 12 March 2013

Who's Voting for Who? Ontario Political Parties and Voter Segments

To see how our Ontario demographic segments relate to votes for different parties in Ontario's elections, we decided to look for some basic correlations (wiki) in the voting data.

Here are the results. You might consider this a test, to see if the segments make intuitive socio-political sense.

Monday, 11 March 2013

How to Classify Your Neighbors - Ontario Geodemographic Segments

We've completed our segmentation system by adding with even more Dissemination Area segments.

We now have a full 40 micro-segments, which we think offer a pretty good level of detail about particular blocks of territory that equate to about a city block each.

Technically there are 54 different segments, but fourteen of them contain 5 or fewer Dissemination Areas in the whole of Ontario.

Anyway, you can now browse the whole province of Ontario, in all its newfound geo-demographic-segmented glory!

Monday, 4 March 2013

Map of Ontario Ridings - By Percentage of Votes

Here's a map of the results of the 2011 Ontario provincial general election. Ridings are shaded according to the winner, with the darkness or lightness of the color indicating how much the winner won by.


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